Shared Value Services for retail

Choppies is the leading supermarket in Botswana. It has rapidly expanded towards other sub-Saharan countries. It has 198 stores and 17.000 employees.

Choppies was facing three major challenges:

• Aggressive competition in their flagship country
• The need for the organisation to adopt their founder’s mentality to allow for accelerated growth
• Overcoming growth limitations with theircurrent product portfolio and their supply structure

We worked with the management team through in-depth analysis, international benchmarking and a series of workshops to

• Detect shared value opportunity pools that provided a business case while tackling societal needs.
• Define a solid purpose that was shared amongst employees, customers and management.
• Translate it to a strategy that was actionable and coherent.
• Incorporate innovation processes to facilitate the transformation.

We also chose references for each of the opportunity pools that helped accelerate the implementation.

• The board the Shared Value Strategy and implementation is underway
• There are already pilots in the different areas such as
• • Using supermarket waste as energy for store operations
  • Innovating with farmers to assure the provision of fresh and healthy products
  • Implementation of new digitally based financial and loyalty services