Botswana

Shared Value Services for retail

Choppies
Client
Choppies
Location
Botswana
Duration of assignment
2019-2020
Service

THE CLIENT

Choppies is the leading supermarket in Botswana. It has rapidly expanded towards other sub-Saharan countries. It has 198 stores and 17.000 employees.

THE CHALLENGE

Choppies was facing three major challenges:

  • Aggressive competition in their flagship country
  • The need for the organisation to adopt their founder’s mentality to allow for accelerated growth
  • Overcoming growth limitations with theircurrent product portfolio and their supply structure

THE SERVICE

We worked with the management team through in-depth analysis, international benchmarking and a series of workshops to

  • Detect shared value opportunity pools that provided a business case while tackling societal needs.
  • Define a solid purpose that was shared amongst employees, customers and management.
  • Translate it to a strategy that was actionable and coherent.
  • Incorporate innovation processes to facilitate the transformation.

We also chose references for each of the opportunity pools that helped accelerate the implementation.

Choppies - Botswana

RESULTS

  • The board the Shared Value Strategy and implementation is underway
  • There are already pilots in the different areas such as
    • Using supermarket waste as energy for store operations
    • Innovating with farmers to assure the provision of fresh and healthy products
    • Implementation of new digitally based financial and loyalty services
Competitiveness
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